Lotto Soudal Ladies welcomes Digitalum as new partner
Jan 05 2021 01:13 am CET

Lotto Soudal Ladies welcomes Digitalum as new partner
Lotto Soudal Ladies welcomes Digitalum as new partner
Photo Lotto Soudal Ladies © Mary Cárdenas / CyclingPub.com

Lotto Soudal Ladies Team has welcomed Belgian e-commerce specialist Digitalum as a new partner.

The team has announced the new partnership with the e-commerce specialist of the same country and their logo will be place at the front of the jersey. The company had the specific intention of sponsoring a women's formation.

"With this partnership we want to emphasize that the ICT world doesn't have to be a predominantly male environment," said Diederik Bots, CEO of Digitalum. "We went looking for a women's sports team and we immediately felt a match with Lotto Soudal. The ICT sector mainly is a men's world and we hope that more and more women find the way to our sector. That's why we intentionally chose to become partner of a women's team."

"We are proud to welcome Digitalum as a new partner," added John Lelangue, Lotto Soudal's General Manager. "We could immediately relate to each other's philosophy and values. Digitalum guarantees a high-tech approach and with the Lotto Soudal Performance Department we also want to work with new technologies.

"We are especially very proud that Digitalum specifically invests in our Ladies Team. That perfectly fits the professionalization we are striving for. Women's cycling is booming and it's wonderful that not only our existing partners invest in women's cycling, but that there are also new partners who want to write this story together with us."





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