Lars Boom joins CCC-Liv as Performance Manager
Jun 23 2020 08:51 pm CET

Lars Boom joins CCC-Liv as Performance Manager
Lars Boom joins CCC-Liv as Performance Manager
CCC-Liv © Mary Cárdenas / CyclingPub.com

Former professional rider Lars Boom has announced he will be joining CCC-Liv as Performance Manager.

As a rider, Boom took victories in races like the Eneco Tour, the Tour of Belgium, the Tour of Britain, as well as one win at the fifth stage of the 2014 Tour de France on a day that resembled a lot the cobbled classic races that were his favourites. The Dutchman was part of teams like Rabobank, Astana, Lotto-Jumbo and finished his career at Roompot Charles.

He is ready to take on a new challenge and the women's team caught his interest just weeks before the restart of the season. "I still feel very much like a cyclist," Boom explained. "But at the same time I am very conscious about my future in which I want to be of significance in cycling. With my experience and interest in equipment and technology, I think I can add value to the peloton.

"The 'move' to the position of performance manager accelerated when I came into contact with CCC-Liv and heard about the preparations for the first Paris-Roubaix for women. That is and remains my favourite terrain. The ambition of the team appealed to me."

The riders of CCC-Liv have already met the new Performance Manager online, and they all look forward to work with him in races like the recently created Paris-Roubaix women. "During the online meeting, we obviously discussed Paris-Roubaix and our approach," the former rider said. "This summer we will go to the northern French sections to test new equipment. As soon as the ASO has presented the course, we will also organise a recon. Besides Paris-Roubaix, there are many other races in which we can go a step further with good performance management."

"Lars Boom will act as performance manager for a longer period of time," added CCC-Liv's owner Eric van den Boom. "Above all, he will convey his experience and compelling passion for equipment to our riders. With energetic partners such as Liv and CADEX, there are also many opportunities to fine-tune new equipment.

"Lars is a reinforcement and enrichment of the team. At the same time, performance manager Hidde Bekhuis remains on board with us. He has proven to have a very broad, strong scientific basis. In combination with Lars' practical experience, this should take us even further. Not only in the coming months, but also in the future."
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LARS BOOM
CCC - LIV





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