Katusha confirms partnerships with men's and women's teams from 2020
Oct 04 2019 09:49 pm CET

Katusha confirms partnerships with men's and women's teams from 2020
Katusha confirms partnerships with men's and women's teams from 2020
Katusha-Alpecin

Katusha has confirmed its partnership with Israel Cycling Academy for the next three seasons and has announced its involvement with a women's formation.

Just days after Israel Cycling Academy announced that it will be taking over Katusha-Alpecin's license in 2020, one of the main sponsors of the team confirmed it and talked about a new cooperation with a men's and a women's formation. Katusha and its cycling apparel brand Katusha Sports have reached a three-year agreement with the Israeli formation to provide high-end quality clothing to pro riders.

Katusha has also confirmed that a majority of riders and staff currently under contract with Katusha-Alpecin will be moving to Israel Cycling Academy. In addition, the clothing brand will soon announce a partnership with a professional women's cycling team.

"These 2020 partnerships afford Katusha Sports an opportunity to continue developing its range, using the pro teams as a focus for research and development," said the brand in a statement. "With the pro team as a research 'lab', the goal of Katusha Sports will be to be able to offer the best in cutting edge technology, function and style for both the men’s and women's market."

In the ten years that Katusha was the main sponsor of the WorldTour team, the squad achieved 26 national championships, four monuments (Il Lombardia in 2012 and 2013 with Joaquim Rodriguez, and 2014 Milan-Sanremo and 2015 Tour of Flanders with Alexander Kristoff), as well as 28 stage wins in Grand Tours.
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