E3 Harelbeke becomes E3 BinckBank Classic in 2019
Nov 21 2018 03:49 am CET

E3 Harelbeke becomes E3 BinckBank Classic in 2019
E3 Harelbeke becomes E3 BinckBank Classic in 2019
Photo by ASO/Alex BROADWAY

The E3 Harelbeke has presented its 2019 edition and change of name. From the next season, the race will be known as the E3 BinckBank Classic.

The Dutch online broker will start sponsoring the race from 2019 and it will largely maintain the route of 2018, starting and finishing in Harelbeke and featuring iconic climbs and cobble stretches like the Peterberg, the Oude Kwaremont and the Kapelberg.

BinckBank will also continue sponsoring the BinckBank Tour, which takes place in August in Belgium and the Netherlands. "The choice of sponsoring the E3 BinckBank Classic is the ideal extension," said Stijn Ceelen, manager of BinckBank Belgium, to Belgian newspaper Het Nieuwsblad. "The sponsoring of the BinckBank Tour has surpassed our wildest dreams.

"The BinckBank Tour will be held between the 12th and the 18th of August. With the E3 on Friday, March 29, we are well spread throughout the classic cycling season. The unique character of this competition is in line with our values."
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